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Repositorio de la Red Internacional de Investigadores en Competitividad

Innovación tecnológica e IA

Vol. 19 (2025): La IA y el futuro digital construyendo el camino hacia un mundo sostenible y competitivo 978-84-10470-93-4

Efectos de la Inteligencia Artificial en la Responsabilidad Social Corporativa: Propuesta y validación de un instrumento de medición

Enviado
octubre 29, 2025
Publicado
2025-11-06

Resumen

La adopción de herramientas de Inteligencia Artificial en diferentes procesos de las empresas, ha revolucionado la forma de ejercer el liderazgo y la toma de decisiones. Sin embargo, el uso responsable de esta tecnología, representa un desafío para las entidades productivas llamadas a generar un impacto positivo en la sociedad. Es por esto, que el uso e implementación de herramientas de IA en las prácticas de responsabilidad social corporativa en empresas consolidadas, sobre todo en emprendimientos en etapas tempranas, es un tema que merece ser estudiado y analizado. Este trabajo propone un instrumento de medición para el análisis cuantitativo de este fenómeno. Mediante la construcción de escalas basadas en la literatura y su posterior tratamiento estadístico, se propone un conjunto de escalas sólidas y fiables para medir estadísticamente las variables asociadas al uso de la IA y aquellas asociadas a la RSE en emprendimientos de base tecnológica.

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