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GESTIÓN DEL CONOCIMIENTO Y CREACIÓN DE VALOR

Vol. 7 Núm. 1 (2013): Competitividad Global. Desafíos Políticos y Financieros: ISBN 978-607-96203-0-2

La propiedad intelectual en la pyme de Aguascalientes: Un estudio empírico

Enviado
junio 14, 2016
Publicado
2018-08-28

Resumen

La propiedad intelectual es un importante tópico que comúnmente ha sido analizado en las grandes empresas de los países desarrollados, y se ha descuidado bastante su análisis y discusión en un contexto de las pequeñas y medianas empresas tanto de los países desarrollados como de los países de economía emergente, aún cuando éstas representan más del 98 por ciento de las empresas, dan empleo a un poco más del 50 por ciento de la fuerza laboral y producen más del 50 por ciento del Producto Interno Bruto (PIB) de cualquier país. Por lo tanto, el objetivo central de este estudio empírico es la medición de la propiedad intelectual en las pequeñas y medianas empresas a través de tres factores: patentes, registro de marcas e inversión en imagen, considerando para ello una muestra de 125 empresas asentadas en el Estado de Aguascalientes (México).

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